Moreno's Web Marketing Code of Ethics
We believe that online marketing is a new and innovative discipline, where the client is no longer another number in our book, but a fellow professional with deep understanding and profound views, who can find and understand largee amounts of information, to make the right choice of what to purchase or who to cooperate with.
In order to continue and serve the WWW surfers community in the best manner, without violating their rights of privacy or surfing experience, we have put together a code of work ethics in the web marketing discipline, a code we work by continuously.
Privacy:
We keep our clients’ details, and their clients’ details confidential at all times and for all purposes. We will never pass them on to a third party.
E-mail and surfing:
Activities such as Spam e-mails, impersonating by e-mail, sending newsletters without the ability to be removed, automatically opened pop-ups etc. bother surfers. We will not support or cooperate with such activities on our or our clients’ behalf.
MLM and Pyramids:
MLM and Pyramids are as old as the oldest occupation in history. This type of activity has always been common, and has become widespread since the arrival of the WWW, into which it has migrated. This type of activity is only beneficiary to one person: its initiator, while showing no benefit for the customer. We do not use any of those techniques, and advise our clients not to do so as well.
Search Engines:
We act according to the leading search engines’ website optimization and promotion guidelines, and will never use techniques that are forbidden by search engines, or that are intended to mislead the surfer.
Conflict of Interests:
We are always obligated to share any conflict of interests with our clients, as soon as we become aware of it, in order to give our customer the ability to make a rational and practical decision.
False Promises:
We will never guarantee a search engine top ranking in organic results, because we (or any other search engine optimizer) do not have control of it, it is only in the hands of the search engine algorithm. However, we guarentee only the most professional SEO work using the most updated technology, in order to improve our clients sites positioning on search engines, directories, and relevant indexes.
We will not make false hits and visit numbers promises, and will only hand detailed promotion planning and execution reports along with our estimation of success chances according to past experience.