Client: Israel ministry of economy, buy Israeli headquarters

Campaign essence: Managing digital assets of “buy Israeli campaign” of the Ministry of Economy, while providing depth exposure to the message and idea, and exposure to the page’s growing base of one million fans.

Activity Channels:

• Facebook page
• Youtube channel
• Products and manufacturers catalog
• Monthly newsletters
• Governmental website content management

Special marketing measures:

• Using each activity channel in the most suitable way for the medium
• Combining offline and online activities