{"id":1926,"date":"2019-06-23T15:03:12","date_gmt":"2019-06-23T12:03:12","guid":{"rendered":"https:\/\/www.moreno.co.il\/?p=1926"},"modified":"2022-11-07T14:52:08","modified_gmt":"2022-11-07T12:52:08","slug":"gapjun19","status":"publish","type":"post","link":"https:\/\/www.moreno.co.il\/he\/gapjun19\/","title":{"rendered":"\u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 &#8211; \u05d9\u05d5\u05e0\u05d9 2019"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1926\" class=\"elementor elementor-1926\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af739b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af739b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e4480\" data-id=\"97e4480\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e8ebd elementor-widget elementor-widget-text-editor\" data-id=\"d4e8ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 &#8211; \u05db\u05dc \u05de\u05d4 \u05e9\u05db\u05d3\u05d0\u05d9 \u05dc\u05db\u05dd \u05dc\u05d3\u05e2\u05ea, \u05d1\u05de\u05d4\u05d3\u05d5\u05e8\u05d4 \u05e9\u05dc\u05e4\u05e0\u05d9\u05db\u05dd!<\/p><p>\u05d0\u05d6 \u05de\u05d4 \u05d7\u05d3\u05e9?<\/p><h2>\u05d0\u05e4\u05e9\u05e8\u05d5\u05d9\u05d5\u05ea \u05d7\u05d3\u05e9\u05d5\u05ea \u05dc\u05d8\u05d9\u05e8\u05d2\u05d5\u05d8 \u05d2\u05d0\u05d5\u05d2\u05e8\u05e4\u05d9 \u05d1\u05d2\u05d5\u05d2\u05dc<\/h2><h2>\u00a0<\/h2><h2>\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05d4\u05d1\u05d9\u05d3\u05d9\u05e0\u05d2 \u05e9\u05dc \u05d2\u05d5\u05d2\u05dc<\/h2><p>\u05d2\u05d5\u05d2\u05dc \u05d4\u05db\u05e0\u05d9\u05e1\u05d4 \u05d4\u05d7\u05d5\u05d3\u05e9 \u05db\u05de\u05d4 \u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05dc\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e9\u05dc \u05d1\u05d9\u05d3\u05d9\u05e0\u05d2 \u05d1\u05e9\u05d0\u05d9\u05e4\u05d4 \u05dc\u05e4\u05e9\u05d8 \u05d0\u05ea \u05d4\u05e2\u05e0\u05d9\u05d9\u05df \u05db\u05de\u05d4 \u05e9\u05d9\u05d5\u05ea\u05e8. \u05d1\u05de\u05e1\u05d2\u05e8\u05ea \u05d4\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd &#8211;<\/p><h3>\u05d4\u05d5\u05e1\u05e8\u05d5 \u05e9\u05ea\u05d9 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05d1\u05d9\u05d3\u05d9\u05e0\u05d2 \u05d5\u05ea\u05d9\u05e7\u05d5\u05ea:\u00a0<\/h3><p>Target Search Page Location and Outranking Share\u00a0<br \/>\u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05e2\u05d5\u05e9\u05d9\u05dd \u05d1\u05d4\u05df \u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05d4\u05df \u05d4\u05d5\u05e2\u05d1\u05e8\u05d5 \u05dc\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d0\u05d7\u05ea \u05d7\u05d3\u05e9\u05d4:\u00a0<br \/>Target impression share<br \/>\u05d0\u05d5 \u05d1\u05e2\u05d1\u05e8\u05d9\u05ea: '\u05d9\u05e2\u05d3 \u05e9\u05dc \u05e0\u05ea\u05d7 \u05d7\u05e9\u05d9\u05e4\u05d5\u05ea' , \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e9\u05d1\u05d4 \u05d4\u05e6\u05e2\u05d5\u05ea \u05d4\u05de\u05d7\u05d9\u05e8 \u05de\u05d5\u05d2\u05d3\u05e8\u05d5\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d1\u05de\u05d8\u05e8\u05d4 \u05dc\u05d4\u05e9\u05d9\u05d2 \u05d0\u05ea \u05d4\u05d9\u05e2\u05d3 \u05e9\u05d4\u05d2\u05d3\u05e8\u05ea\u05dd \u05dc\u05e0\u05ea\u05d7 \u05d4\u05d7\u05e9\u05d9\u05e4\u05d5\u05ea \u05d1\u05db\u05dc \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d4\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05e9\u05d9\u05d8\u05d4 \u05d6\u05d5.<\/p><h3>\u05d4\u05d5\u05e1\u05e8\u05d5 2 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05e9\u05dc &#8211; Portfolio Bid, \u05d5\u05d4\u05df: Enhanced CPC and Target spend\u00a0<\/h3><p>\u05de\u05d9 \u05e9\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05d0\u05dc\u05d4 \u05d1\u05e8\u05de\u05ea \u05d4\u05e4\u05d5\u05e8\u05d8\u05e4\u05d5\u05dc\u05d9\u05d5 \u05d9\u05d5\u05e2\u05d1\u05e8 \u05dc\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05d4\u05df \u05d4\u05d1\u05e8\u05de\u05ea \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05df.<\/p><p>\u05e7\u05d9\u05e9\u05d5\u05e8 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9372151\" target=\"_blank\" rel=\"noopener\">\u05dc\u05d9\u05d3\u05d9\u05e2\u05ea \u05d4\u05de\u05e7\u05d5\u05e8 \u05d1\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc \u05d2\u05d5\u05d2\u05dc<\/a>.<\/p><p>\u05ea\u05d5\u05d3\u05d4 \u05dc<a href=\"https:\/\/www.facebook.com\/profile.php?id=100000409639530\" target=\"_blank\" rel=\"noopener\">\u05de\u05d5\u05d8\u05d9 \u05d0\u05e1\u05d5\u05dc\u05d9\u05df<\/a> \u05e2\u05dc \u05d4\u05e2\u05d3\u05db\u05d5\u05df \u05d4\u05d6\u05d4.<\/p><p>\u00a0<\/p><h2>\u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd \u05d7\u05d3\u05e9\u05d9\u05dd \u05dc\u05de\u05e4\u05e8\u05e1\u05de\u05d9 \u05d0\u05e4\u05dc\u05d9\u05e7\u05e6\u05d9\u05d5\u05ea \u05e9\u05dc \u05de\u05e9\u05d7\u05e7\u05d9\u05dd \u05d1\u05e4\u05d9\u05d9\u05e1\u05d1\u05d5\u05e7<\/h2><p>\u05e4\u05d9\u05d9\u05e1\u05d1\u05d5\u05e7 \u05de\u05e8\u05d7\u05d9\u05d1\u05d4 \u05d0\u05ea \u05d4\u05e4\u05e8\u05d9\u05e1\u05d4 \u05e9\u05dc \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d4\u05de\u05d9\u05d5\u05d7\u05d3\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8 \u05d0\u05e4\u05dc\u05d9\u05e6\u05e7\u05d9\u05d5\u05ea \u05e9\u05dc \u05de\u05e9\u05d7\u05e7\u05d9\u05dd &#8211; \u05dc\u05e8\u05e9\u05ea \u05d4\u05e7\u05d4\u05dc.<\/p><p>\u05de\u05e0\u05d4\u05dc\u05d9 \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05de\u05e9\u05d7\u05e7\u05d9\u05dd \u05d9\u05d5\u05db\u05dc\u05d5 \u05de\u05e2\u05db\u05e9\u05d9\u05d5 \u05dc\u05d4\u05e6\u05d9\u05d2 \u05d0\u05ea \u05e9\u05e0\u05d9 \u05e1\u05d5\u05d2\u05d9 \u05d4\u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea &#8211; rewarded video \u05d5 playable ads \u05d2\u05dd \u05de\u05d7\u05d5\u05e5 \u05dc\u05e4\u05d9\u05d9\u05e1\u05d1\u05d5\u05e7 &#8211; \u05d1\u05e8\u05e9\u05ea \u05d4\u05e7\u05d4\u05dc (Audience Network)<\/p><p>\u05e7\u05d9\u05e9\u05d5\u05e8 <a href=\"https:\/\/www.adweek.com\/digital\/facebook-is-extending-playable-ads-in-gaming-apps-to-audience-network\/\" target=\"_blank\" rel=\"noopener\">\u05dc\u05d9\u05d3\u05d9\u05e2\u05ea \u05d4\u05de\u05e7\u05d5\u05e8 \u05d5\u05d1\u05d4 \u05e1\u05e8\u05d8\u05d5\u05df \u05d4\u05de\u05d7\u05e9\u05d4 \u05dc\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d4\u05d7\u05d3\u05e9\u05d5\u05ea.<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 &#8211; \u05db\u05dc \u05de\u05d4 \u05e9\u05db\u05d3\u05d0\u05d9 \u05dc\u05db\u05dd \u05dc\u05d3\u05e2\u05ea, \u05d1\u05de\u05d4\u05d3\u05d5\u05e8\u05d4 \u05e9\u05dc\u05e4\u05e0\u05d9\u05db\u05dd!<\/p>\n","protected":false},"author":2,"featured_media":1927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[6,106,93],"tags":[],"class_list":["post-1926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-106","category-93"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 - \u05d9\u05d5\u05e0\u05d9 2019 - \u05de\u05d5\u05e8\u05e0\u05d5&#039;\u05e1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moreno.co.il\/gapjun19\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 - \u05d9\u05d5\u05e0\u05d9 2019 - \u05de\u05d5\u05e8\u05e0\u05d5&#039;\u05e1\" \/>\n<meta property=\"og:description\" content=\"\u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 - \u05db\u05dc \u05de\u05d4 \u05e9\u05db\u05d3\u05d0\u05d9 \u05dc\u05db\u05dd \u05dc\u05d3\u05e2\u05ea, \u05d1\u05de\u05d4\u05d3\u05d5\u05e8\u05d4 \u05e9\u05dc\u05e4\u05e0\u05d9\u05db\u05dd!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moreno.co.il\/gapjun19\/\" \/>\n<meta property=\"og:site_name\" content=\"\u05de\u05d5\u05e8\u05e0\u05d5&#039;\u05e1\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moreno.co.il\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/moreno.co.il\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-23T12:03:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-07T12:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moreno.co.il\/wp-content\/uploads\/2019\/06\/Copy-of-\u05d7\u05d3\u05e9\u05d5\u05ea-\u05d4\u05e4\u05e8\u05e1\u05d5\u05dd-\u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u05de\u05d9\u05db\u05dc \u05de\u05d5\u05e8\u05e0\u05d5\" \/>\n<meta name=\"twitter:label1\" content=\"\u05e0\u05db\u05ea\u05d1 \u05e2\u05dc \u05d9\u05d3\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u05de\u05d9\u05db\u05dc \u05de\u05d5\u05e8\u05e0\u05d5\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u05d6\u05de\u05df \u05e7\u05e8\u05d9\u05d0\u05d4 \u05de\u05d5\u05e2\u05e8\u05da\" \/>\n\t<meta name=\"twitter:data2\" content=\"\u05d3\u05e7\u05d41\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.moreno.co.il\\\/gapjun19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moreno.co.il\\\/gapjun19\\\/\"},\"author\":{\"name\":\"\u05de\u05d9\u05db\u05dc \u05de\u05d5\u05e8\u05e0\u05d5\",\"@id\":\"https:\\\/\\\/www.moreno.co.il\\\/#\\\/schema\\\/person\\\/78763a2060986afc61f8e76036138c4d\"},\"headline\":\"\u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 &#8211; \u05d9\u05d5\u05e0\u05d9 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